Friday, March 13, 2009
Our department store is going to use a unique approach in our industry by focusing primarily on online and kiosk purchases. We will offer high-end apparel products for women, men and children such as Ralph Lauren, Lacoste, and Burberry. Our primary goal is to offer luxury goods for our customers at a minimum price. In order to do so, we will keep a minimum amount of inventory with few employees in our stores. Customers will be able to visit our stores, try on clothing or test various products then order them from in-store kiosks or through employees. In order to achieve this goal and maintain customer loyalty, we will offer rewards programs that allow customers to earn points each time they purchase through our online website or through an in-store kiosk.
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